What Smart People Do When No One’s Lookin


There’s a lot of talk about how important it is to be smart. But what does that mean? And if you’re not a genius, can you still use your intellect to get ahead in life and business?

The answer is yes! It doesn’t matter if you’re the smartest person in the room or not: The smartest people are simply those who use data intelligently. In fact, there are many simple things you can do right now to maximize your brain power based on my interviews with top analysts, statisticians and entrepreneurs. Let’s go over some of the best tips they shared with me…

How Smart People Use Data to Make Their Work Easier

Smart people use data to make their work easier. They use it to find patterns in their own behavior and the behavior of others, so they can improve their decision-making processes. They look at the information provided by sensors and other technologies, then analyze that data for insights into how best to optimize performance in everything from individual tasks all the way up through entire companies.

Smart people also use data in order to make life easier for themselves–and sometimes even their customers! For instance, if you’re trying hard not only at work but also at home with your family (which I’m sure most people are), then maybe there’s some sort of app or tool out there that would help make things run more smoothly? Maybe there’s an easy way for them all get along better? Smart people know this type of thing exists–you just need google it!

How Smart People Use Data to Become Better Leaders

Smart people use data to make better decisions, manage people and teams, understand what their customers want, understand what their competitors are doing, improve their product or service, and improve their marketing strategy.

Smart people know that data is the only way to gain insight into what’s working and what isn’t in an organization. They also know that there are many different types of data available: customer analytics; sales performance metrics; employee engagement surveys; etc. This means it’s important for smart leaders not just have access to information but also be able to interpret it correctly so they can make smarter choices about how best spend time/money/energy moving forward (or not).

How Smart People Use Data to Make Their Business More Competitive

To understand how smart people use data to make their business more competitive, you need to start by defining the problem. Smart people don’t jump into solutions without first figuring out what they want to accomplish and how they’ll measure success. They set goals and then work backward from there: if I achieve this goal in 6 months, then here’s what I’ll do; if I don’t achieve my goal by then…and so on.

Smart people also know that setting ambitious but realistic goals will help them stay motivated throughout the process of achieving them. If you’re trying to lose 100 pounds in six months or run a marathon in three weeks’ time, chances are good that neither one will happen–but by setting these kinds of unrealistic expectations for yourself (and measuring against them), you’ll end up feeling discouraged when things don’t go according your plan instead of celebrating small victories along the way!

How Smart People Use Data to Become Better Marketers

In order to become a better marketer, you need to understand your customers. This can be done by focusing on them and using data to learn about them. You should also know how to use that information in order to improve your marketing campaigns and measure their success so that you can optimize them based on those results.

How Smart People Use Data to Make Better Financial Decisions

Data is a tool. It’s not the only factor in making a decision, but it can help you make better decisions.

Data helps you understand your customer base better. What do they like? What do they want? How can we give them what they want? Data helps answer these questions by giving insight into how customers interact with products and services, including purchase history and demographic data that can be used to predict future buying patterns.

Data also gives insight into market trends: who else is selling similar things, where those companies are located geographically (or digitally), how much money they’re making or losing–the list goes on! This information helps businesses stay competitive while also positioning themselves as leaders in their industry by identifying new opportunities for growth before anyone else does so themselves!

What You Can Learn From the Smartest in the Room

  • Smart people know how to use data.
  • Smart people understand that using data can make their business more competitive.
  • Smart people know that using data will help them make better decisions and improve their marketing, leadership skills, and more!

We don’t need to be smarter than everyone else. We just have to be a little bit smarter than our competitors.

The average person is not smarter than you. They don’t have to be. In fact, most people aren’t even trying to be the smartest person in the room–they’re just trying to do their job well enough that no one notices their mistakes or incompetence.

That’s why it’s so easy for smart people like us to get caught up in thinking about how amazing we are and how we should be smarter than everyone else around us (or at least more knowledgeable). But that’s a losing strategy: if everyone around us has similar goals and ambitions as ours, then being better than them will only result in an incremental increase of our own success rate–not an exponential leap forward like we want! Instead of worrying about being the smartest person on Earth (and failing miserably), focus instead on becoming slightly smarter than your competitors–and then keep repeating this process until there aren’t any more competitors left!


If you’re looking to get ahead of your competitors, Big Data is the way to go. It’s easy enough for anyone with access to data analysis tools and some basic programming skills (or even just Excel) to take advantage of this powerful tool. And with so many options available today–from free online apps like Google Analytics or Salesforce’s Einstein AI platform–even small businesses can affordably do their own data analytics!

Gigi Endries

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